One night.
Made local.19·09
Made local.19·09
LU
MEN
Night Market
Independent makers · street food
live sets · after-dark energy
Fictional eventOriginal campaign photography
Portfolio 05 · Marketing campaign
LU
MEN
Night Market
A bold visual campaign designed to make one fictional evening event feel established, exciting, and ready to attend.
Explore the campaign ↓19September
5—11 PM
5—11 PM
01Campaign poster
02Five social posts
03Social banner
04Invitation & thumbnail
The brief
Make one night
feel unmissable.
LUMEN is a fictional gathering of independent makers, food stalls, live sets, and after-dark energy. The campaign uses one recognizable visual system across every format while adapting the message to the space available.
AudienceDesign-conscious adults · local culture · food & craft
DirectionElectric violet · warm amber · confident typography
Main campaign piece
A poster built
to stop the scroll.
The core layout establishes the event name first, then reveals the date, experience, and fictional venue without overcrowding the design.
60+ independent makers12 food stalls04 live sets
LU
Supporting pieces
Invitation
and thumbnail.
The campaign finishes with a shareable invitation and a high-impact promotional-video thumbnail.
LU
MEN
Night Market
Saturday · September 19
5—11 PM · The Lantern Yard
60+ makers12 food stalls04 live sets
Fictional portfolio eventAFTER
DARK.
▶
Inside LUMEN
Night Market
This project is displayed as a browser-based visual gallery. Original editable campaign files are not available for download.
Social-media suite
Five posts.
One campaign.
Each post carries the same colors, typography, and attitude while giving the audience a different reason to care about the event.
LU
MEN
ONE
NIGHT.
Made by hand.
Solari Ceramics · Booth 18Found after dark.
THE
FIRST
SIX.
- 01Solari Ceramics
- 02North Thread
- 03Ember Press
- 04Pine & Glass
- 05Cove Candle Co.
- 06Afterglow Goods
Full lineup announced soon.TASTE
12 independent kitchensTHE
NIGHT.
one open-air table